The Group Copy Supervisor (GCS) is responsible managing all aspects of copy and related data for his/her accounts. The GCS is the brand leader who solves strategic and creative issues with the client while enhancing the client’s confidence in the agency. The VP GCS is capable of producing original, unusual, top-quality creative ideas across all assignments. The VP GCS must supervise and mentor junior writers while simultaneously managing a heavy workload.

Strategic Thinking:

• Explores/develops/produces innovative and visually fresh concepts, in partnership with copy and account team, appropriate to the client’s marketing strategy within stated deadline and budget.

• Brings knowledge of clients’ products, their marketing objectives, and the promotional activities of similar or competitive product campaigns.

• Develops the creative rationale for each visual idea and its intended message.

• Defends strength of ideas while remaining open to alternatives and future directions that may be deemed more effective.

• Keeps current on the latest award-winning advertising, film and graphic techniques, industry trends, plus media and technology innovations.

• Incorporates and/or explores clients’ responses to presentation; creatively resolves questions and concerns.



Execution:

• Conduct additional background research as necessary.

• Review copy with supervisor and account management to develop dynamic and ownable concepts.

• Writes content that is clear, concise, creative, and supportable.

• Commands the writing, data, and conceptual direction for the account.



Relationship Management:

• Develops strong client relationships through participation in market research, presenting creative concept development, and strategic direction.

• Develops innovative solutions to team concerns should problems arise.

• Supervises and mentors junior writers; develop the writers to effectively contribute to the agency; follows up to ensure goals are met through encouragement and constructive feedback and provides direction as needed.

• Works with colleagues and vendors, including illustrators, photographers, retouchers, science bureaus, computer design staff, editorial department, audio engineers, film editors, integrated producers, creative technologists, user experience architects, production managers, medical directors, marketing strategists, and account executives to ensure highest quality product within specified deadlines.



Business Management:

• Communicates openly and collegially.

• Exhibits excellent presentation skills.

• Demonstrates the ability to hire and retain highly capable people while fostering diversity and career development.

• Conducts performance reviews and salary reviews in a timely fashion.

• Demonstrates full understanding of Vantage/billing process and timely reporting of hours.

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